ER % vs your niche benchmark
Calculate your engagement rate in 2 seconds and compare it to the 2026 benchmarks per follower tier. Instant verdict: you're above, average, or below.
Tu performes mieux que la médiane des comptes à ta taille — l'algo te repush.
How it works
Enter your stats
Followers, average likes, average comments. Use a 10-post average.
Automatic benchmark
We compare your ER to the median of your tier (nano, micro, mid, macro) based on 50K+ accounts.
Instant verdict
Above, average or below. With a hypothesis for improvement if needed.
Frequently asked questions
What is a good engagement rate?+
It depends on your size. Nano (< 5K): 8 %+ is great. Micro (5-50K): 4 % average. Mid (50-500K): 2 %. Macro (500K+): 1 % is normal.
Why do comments count so much?+
Because a comment is 10x more effort than a like. The algorithm knows it. We weight it ×3 in the calculation, matching the standard industry formula.
My ER is low, what now?+
Audit your hook (first 3 seconds), tighten your targeting (better 5K hyper-targeted than 50K generic), and prompt comments (questions at the end).