How much should you charge for a UGC video?
How much should you charge for a UGC video? The range depends on your audience, the format, and the rights granted to the brand. All values calibrated against the 2026 EU market.
Fourchette indicative basée sur les rates marché EU 2026. Le prix réel dépend de la qualité, du turnaround et de la négo. Pour un brief urgent (< 48h) ajoute 30 %.
How it works
Select your audience
Nano (< 5K), Micro (5-50K), Mid (50-500K), Macro (500K+). The bigger you go, the more brands pay in potential organic reach.
Choose the format
TikTok 15s, Reels 30s, Stories pack or static photo. Duration and editing effort drive the price.
Add the rights
Exclusivity (×1.5) and paid usage (×1.2/month) raise the price fairly — the brand gets more value.
Frequently asked questions
Why such a wide range between low and high?+
Quality, experience, turnaround. A senior creator with a studio and pro polish charges the high end. A beginner takes the low end.
What if the brand pays me in product?+
Count the product at retail × 0.6 (otherwise you're paid in inventory not cash). Below €100 of product value, negotiate cash on top.
What exactly is paid usage?+
The brand gets the right to boost your video as an ad on Meta/TikTok. Without it, your content stays organic only. Paid usage is worth +20 % per month of duration.